Field of Work
Stella McCartney did not follow in her dad’s footsteps as a musician she went onto fashion. Stella McCartney is a English fashion designer. Her collection includes women’s ready to wear, accessories, lingerie, eyewear, fragrances and kids. She has a partnership with Kering and has teamed up with many other companies including adidas and H&M. She started at a young age designing and making clothes but to her is wasn't about becoming just a fashion designer it was about becoming a sustainable fashion designer. Her business is very successful and now she has 23 free standing stores in many locations.
Design Process
When I it comes to designing her clothes Stella McCartney thinks differently to other designers. While colour, fit, look and pattern are key features when designing clothes it isn't the main thing Stella takes into consideration. She is all about sustainability. “It’s really the job of fashion designers now to turn things on their head in a different way, and not just try to turn a dress on its head every season. Try and ask questions about how you make that dress, where you make that dress, what materials you’re using” she states, Stella McCartney looks for the comfort of the clothes, she designs clothes to last. Stella wants her clothes to be your ready to go clothes that look amazing while being eco-friendly.